Digital Product Strategy
A direct-to-conversions approach for a lower-priced product with a manual checkout process.
Value / Price
Rs3,000
Ad Campaign Objective
Conversions
Pixel Event to Optimize For
`InitiateCheckout`
Fires when a user clicks “Buy Now”.
Sales Funnel Flow
Ad Campaign
Drives traffic to landing page.
Checkout Page
User clicks “Buy Now”, `InitiateCheckout` event fires.
Manual Payment
User sees banking details and completes purchase offline.
Web Dev Course Strategy
A community-building funnel for a high-value course, focused on trust and engagement before the sale.
Value / Price
Rs15,000
Ad Campaign Objective
Conversions
Pixel Event to Optimize For
`WhatsApp_Group_Join`
Custom event fires when user joins group.
Sales Funnel Visualization
Web Dev Services Strategy
A direct contact approach for fixed-price services, optimizing for immediate conversations with qualified leads.
Value / Price
Fixed Price
Ad Campaign Objective
Conversions
Pixel Event to Optimize For
`Contact` / Custom Event
Fires when user clicks “Chat on WhatsApp”.
Sales Funnel Flow
Ad Campaign
Drives traffic to landing page.
Landing Page
User clicks “Chat on WhatsApp”, `Contact` event fires.
Private Chat
Conversation begins, leading to offline conversion.